Some of the logos in the "Logo design contest" for Minerva Surgical are apalling. As a graphic designer, let me offer a few tips...
1) Making a logo using clipart is like making a skyscraper with lincoln logs. Don't do it.
2) Putting text on top of a photograph of a flower/woman/whatever is not a logo.
3) If you don't know what the word "typography" means, well, this may not be the contest for you
4) If you even THINK about using Comic Sans, I will be forced to leap through your computer and slap you upside the head
Submit Blog entry | FreshBrain5) Paint is not a logo making tool. Honestly, why does Microsoft even make it anymore?
6) Use a vector program. If you don't know what that means, look up "vector vs. raster" in google.
7) Don't just use something a tutorial told you to make. Please. It may look good, but it will lack soul.
8) NO TEXTURES.
9) "Abstract Art" aka random doodles and blindly using the pen tool is not a logo.
As much as I hate doing this, I really do, here's some examples to compare:
(I'd include an inverse version, as it would be difficult to print the glow on every medium)
(hehe... yes, it's mine. I love Museo. It's a great font. The faucet makes it asymmetrical, making it visually interesting)
(Nice, subtle blue gradient)
(GREAT looking logo. Downside: No correlation to company, looks very tutorialized. Kerning is off too. See between the R and the G in Surgical?)
The Not So Great Logos
(This is more of concept art... not a final logo. Not bad as concept. Needs to be made in a vector program.)
(...Not a logo. Pretty flower. Not a logo.)
(No words necessary.)
(Sort of looks like drugged up teenager. No relevance to company. But not a bad symbol.)
(I give you props for trying this out. But no.)
(Is it going to be the pink flying squirrel or the snake rod thingy? Both is overkill.)
(3D doesn't usually work. Only on some very rare occaisions.)
(It looks like wordart. Wordart is the lepper of graphic design. It's not graphic design. It uglifies the world. Please don't model after it.)
("Nothing exemplifies the refreshing, exciting, possibilities of life better than the prospect of "A New Day." Unfettered, unincumbered, and unhampered by the past, "A New Day" logo represents Minerva Surgical in the best possible light." WOW. You could sell ice to an eskimo. Better luck at being an ice salesman. I'm not sold on this logo.)
NEW! Other Community Member Submitted Logo:
It is so horrible that I almost love it. Here's the message and link I got:
"You listed some bad logos, but I found one particular gem I thought I'd share with you. It literally left me speechless. ;)"
...I'm speechless too.
Also, let me apologize if I've insulted you or your logo. I truly am not a bitter, horrible person!
If you're looking for inspiration, check out http://logopond.com They've got some GREAT logos!!!
A good logo should communciate the purpose of a company, the feel the company wants to present, and will be one of the number one selling points to a client.